Nurture-Elle started as an idea when my son Oliver was born in May 2010. Breastfeeding my baby was always my choice. However, my body didn’t want it to make it easy for me and my little one, so I visited a lactation consultant in Ottawa who helped me to achieve my goal.
One of my challenges when breastfeeding was the uncomfortable and restricted nursing clothing that I was wearing at the time which hindered my abilities to nurse my baby. Specifically, the openings of this apparel were too small and very difficult to access. On top of that, the clothing for breastfeeding mommies available in retail stores was too loose for me, it made me look fat.
Having worked for 17 years in the textile sector, I decided to design my own breastfeeding apparel and take into consideration the advice of my lactation consultant and the opinions of other mother’s. Moreover, I decided it to make it with a particular fabric that would adjust itself to fit my body shape, until I was able to reestablish my pre-pregnancy weight.
I first designed for myself a few tops for the spring and summer period. A few months later, other designs for a fall and winter collection. The samples I designed were sent to Peru for production and then sent back to Canada for testing. It was a big success. All my friends and mothers I met at playgroups started to want a top of their own!
My inspiration, my 2 children and my husband
With positive feedback from many people and with the support of my family; I decided to open my own company in September 2010. I named my company Nurture-Elle.
The company name “Nurture-Elle” was inspired by the combination of two words. One English and one in French.
“NURTURE” Mothers nurture their babies and by breastfeeding they are nourishing their babies naturally.
“ELLE” A French word that refers to a female (in third person).
Nurture-Elle is committed to helping developing countries. Our garments are 100% manufactured in Peru. Our garment suppliers are small companies lead by women entrepreneurs who are the only financial support to their families. Furthermore, Peru became a strategic place to produce our clothing as it is well-known worldwide for its supreme quality, soft and durable cotton.
During this wonderful and exciting time in your life, Nurture-Elle is here to help you look and feel your best; giving you the confidence to breastfeed wherever you and your baby go.
Remember, Nurture-Elle makes nursing in public places more private.
Breastfeeding mother, designer and owner of Nurture-Elle